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F&ES 832 01 (13588) /MGT618
Entrepreneurial Business Plans
Maureen Burke
David Cromwell
MW 5.45-7.45p PR135 B60
Fall 2012 
 
3 credits. This course is for six teams of five students each that want to write a business plan for their own real new start-up company. It runs Oct. 12, 2012–Feb. 26, 2013. Entrepreneurship is all about starting and running one's own business. In order to focus thinking and to help assemble the needed people and financial resources, many entrepreneurs write a business plan for their new venture. One of the best ways to learn how to write a business plan is to learn by doing—a real plan for a real new venture. The work is "hands-on," "learn by doing" in nature. Entrepreneurs should be flexible thinkers and highly motivated, with a large capacity for work. They must be persistent and able to thrive in an unstructured environment. Entrepreneurs should be confident self-starters with the ability to take the initiative, overcome obstacles, make things happen, and get things done. Students enter their plans in the Yale Venture Challenge Business Plan Contest sponsored by the Yale Entrepreneurial Society. The scope of the work includes doing in-depth market, product, and competitor research; creating a strategy for a sustainable business; and writing and presenting a professional-quality plan (including a financial model and deal structure).
Enrollment limited to thirty, by permission of the instructors. Information session regarding the application process for this course: Mon., Sept. 17, 11:45 a.m.–12:45 p.m. in A74 in SOM's Founders Hall.